Colley Asset Management, Inc. is located in historic downtown Saratoga Springs, NY.

Established over ten years ago, Colley Asset Management, Inc. has relied on a "word of mouth" reputation to build it's business, underscoring the belief that a satisfied customer is your best advertisement.

Our investment advisory services are both comprehensive and complimentary. We have managed money and prepared wealth strategies for endowment funds, retirement plans, state agencies and associations, and of course, families and individuals.


Colley Asset Management, Inc. 

June [30], 2020


Colley Asset Management, Inc. is registered with the Securities and Exchange Commission (SEC) as an Investment Advisor. Brokerage and investment advisory services and fees differ, and that is important for you to understand. Free and simple tools are available to research firms and financial professionals at Investor.gov/CRS, which also provide educational materials about broker-dealers, investment advisers, and investing.

Relationships and Services

What investment services and advice can you provide me? 

We offer to retail investors investment, advisory services. With over 25 years of experience, we pride ourselves on providing personal financial services, grounded by a fiduciary approach to help you achieve your personal goals and objectives.

We personalize strategies and review your goals and concerns on a regular basis (at least annually) and address risk/reward factors pertinent to suitability for your comfort level, situational needs and preferences. We regularly monitor individual client accounts and provide all clients with weekly general market updates. 

Our accounts are largely managed as discretionary accounts, which allow us to buy/sell investments without asking you in advance. You may limit our discretionary authority by providing us specific restrictions and guidelines (usually based on belief and personal preference) in writing.  While we will have authority over a discretionary account, we will inform and consult with you if our recommendation could have a significant effect on your portfolio. We also have some non-discretionary accounts, where we provide advice and recommendations, but the client makes the ultimate decision regarding what investments to buy or sell. We have no minimum account requirements for opening or maintaining an account.  Because we are an independent investment advisor, our services are not limited to a specific type of investment or specific investment products.

For additional information, please see our ADV Part 2A Brochure.

Questions You Might Ask Us:

  • Given my financial situation, should I choose a brokerage service or investment advisory service? Why or why not? 
  • How will you choose investments to recommend to me?
  • What is your relevant experience, including your licenses, education, and other qualifications? What do these qualifications mean?

Fees, Costs, Conflicts, and Standard of Conduct

What fees will I pay? 

We charge annual fees, payable quarterly and in-advance. In rare instances, we will use a previously agreed upon fixed fee for a client. The fees are usually paid quarterly via a withdrawal taken from your account, which is disclosed and notated on your access statements (and invoice) and as part of your yearend summary. Depending on the degree of difficulty, size of the account, and other factors, we generally charge a fee equal to 1% per year of the annual market value of the account or ¼ of 1% quarterly (based on quarter ending market value). For example, a typical account ranging from $280,000 to $320,000 or $300,000 average over the year, would pay a $3,000 total annual advisory fee. An account’s market value will increase and decrease over the course of the year. Our incentive is to increase the value of your account over time, which will increase our fees over time.

We do not act as a custodian for a client’s cash, securities, or investable assets and they are appropriately held by a broker-dealer custodian. Your broker-dealer custodian may charge you a fee when we execute trades to buy or sell an investment or a small maintenance fee for an IRA or retirement account. There could also be dealer mark-ups, mark-downs, exchange fees, tender feeds, and taxes withheld on certain foreign investments (if any). We are very conscientious about your costs and expense ratios and our reported returns usually include all fees and expenses paid.

You will pay fees and costs whether you make or lose money on your investments. Fees and costs will reduce any amount of money you make on your investments over time. Please make sure you understand what fees and costs you are paying. For more detailed information regarding fees, please ask us or refer to our Form ADV Part 2A brochure, your investment advisory agreement, or prospectus for a mutual fund, exchange traded fund or spider you may own.

Questions You Might Ask Us:

​Help me understand how these fees and costs might affect my investments. If I give you $10,000 to invest, how much will go to fees and costs, and how much will be invested for me? 

What are your legal obligations to me when acting as my investment adviser? How else does your firm make money and what conflicts of interest do you have?

When we act as your investment adviser, we have to act in your best interest and not put our interest ahead of yours. At the same time, the way we make money creates some conflicts with your interests. You should understand and ask us about these conflicts because they can affect the investment advice, we provide you.

We must abide by certain laws and regulations in our interactions with you when we act as your investment advisor. We are not using Private Funds, non-marketable private securities or hedge funds. We do not share revenue with any broker dealer, custodian, mutual fund or other financial professional. This reduces the risk of conflicts of interest when managing your investments as we do not receive a monetary benefit from recommending certain products, custodians, or professionals.

Questions You Might Ask Us:

How might your conflicts of interest affect me, and how will you address them? 

For additional information, please see Item 11 of our Form ADV Part 2A brochure.

How do your financial professionals make money?

As the sole proprietor of our firm, our financial professional’s compensation is based on our general revenue from the advisory fees that we collect.

Disciplinary History

Do you or your financial professionals have legal or disciplinary history? 

Yes, we and our financial professional have a disciplinary history related to a proceeding from 2005 as noted on Form ADV Part 1, Item 11 and accompanying Disclosure Reporting Pages. Visit Investor.gov/CRS for a free and simple search tool to research financial professionals. 

Questions You Might Ask Us:

As a financial professional, do you have any disciplinary history? For what type of conduct? 

Additional Information

You can find additional information about our investment advisory services and request a copy of this Form CRS at (518) 581-0500 or by clicking the link provided https://adviserinfo.sec.gov/firm/brochure/111837.  

Questions You Might Ask Us:

Who is my primary contact person? Is he or she a representative of an investment adviser or a broker-dealer? Who can I talk to if I have concerns about how this person is treating me?